While The Event Marketing Insider has been posting for six months now, within the course of recent weeks, I’ve been practicing what I preach and doing more outreach via Social Media channels. As a result, there has been a larger volume of readers and followers with each post (and thanks to all!!!!).
To that end, I’d like to share the earlier posts, when three followers (myself included) was a good thing. While these columns are all in the archives, I do realize and appreciate (if I am a case study) there is not a ton of time and incentive to dig through these unless looking for a specific article. Here, then, are a list of old posts and brief descriptions for easy access.
- One Man's Junk is Another Man's Treasure: A short post on pending state-by-state Do Not Mail legislation – including a link to the DMA Web page providing additional details.
- Corporate Culture: What’s in the Petri Dish?: The culture of an Events Marketing unit in the context of a Events organization.
- More on Culture - Controlling your Reality: A continuation of the culture discussion, this more from a mid-manager’s perspective.
- Don’t Neglect Your (Media) Partner: Why and how to tap into this underutilized channel of outreach in event marketing campaigns.
- Does the Early Bird Get the Worm?: Tackling the question of why Early Bird discounts may not be the powerful incentive they once were – and some alternatives worth considering.
- Developing Win-Win Partnerships with Exhibitors: In a similar vein to enriching Media Partnerships, another low-cost channel a successful Event marketer should fully explore and leverage is partnering with event exhibitors/sponsors.
- This is Not a Test!: It’s a post about testing, specifically email testing. Differences between A/B and multivariate tests and what to best use when in a marketing campaign.
- Susan Boyle and the On-Site Experience: I got caught up in the hype, this is a post on how the success surrounding Boyle was that she exceeded expectations – and ways to do this on-site at an event.
- To Key or Not to Key: Exploring the value of Keynote speakers at an event – what is it and how do you measure?
- For All the Peeps: I stumbled upon Eventpeeps.com, a new, ning.com based event-specific community portal, details are in this post.
- Summer’s Here (Now what?...): Addressing and debating the long-held belief that events should NOT be held over the summer months. Not an argument that it should … just suggesting why it should be explored.
- Is Testing Part of Your Email Campaigns? Survey Says “No”: Recent Forrester research noted a small number of organizations were testing email on an ad-hoc basis. A quick scolding and look at testing options available.
- Readers Comment on “Summer’s Here!”: Some feedback from the earlier blog.
- Social Media & Event Marketing Part I: LinkedIn: Utilizing LinkedIn in an Event Marketing campaign – how to’s and tips. http://tr.im/pDTG
- Metrics, Metrics, Everywhere (Which one(s) do you use): There are a number of articles and questions on Event Marketing metrics. A look at what we should consider in making decisions.
- Social Media & Event Marketing Part II: Facebook: Utilizing Facebook in an Event Marketing campaign – how to’s and tips.
- Social Media & Event Marketing Part III: Twitter: Utilizing Twitter in an Event Marketing campaign – how to’s and tips.
- Social Media & Event Marketing Part IV: Video, Pictures, Presentations: Utilizing other medium in an Event Marketing campaign – how to’s and tips.
And ... this brings us up-to-date! Please do continue read, tweet, and comment on these articles – any insight and feedback is great and appreciated! (P.S. A quick note/reminder: please re-tweet any post from the button in the lower left)